Travel, Tourism Experience – Related Experience

Restaurant Clients Serviced

  • Individual restaurants at all theme parks listed on the Theme Parks page.
  • Atlantis Restaurant – four-star restaurant at Stouffer Orlando Resort
  • The Cub Room – New York
  • Haifeng Restaurant – Chinese restaurant at Stouffer Orlando Resort
  • Jeffrey’s of Westfield – restaurant
  • Olive Garden Restaurants – national restaurant chain – grand opening activities in Times Square
  • Red, Hot & Blue – barbecue restaurant chain
  • Select Restaurants – national restaurant chain formerly owned by Stouffer
  • Water’s Edge Restaurant – New York
  • Willie Mays Grilled and Roasted Chicken – restaurant
  • Pro bono idea generation for restaurants throughout Jersey City

 

Golf

  • Chrysler Yogi Berra Celebrity Pro Am Golf Tournament – Montclair, NJ Country Club
  • Leonard Kamsler – traveled a photography exhibit featuring the work of Leonard Kamsler, the “Grand Daddy” of all golf photographers, to high visibility locations nationwide with accompanying publicity campaign.
Highlight:
Nestle Invitational Golf Tournament at Bay Hill – Orlando, FL
Note:  Stouffer Hotels’ parent company, Nestle, was the sponsor

The agency’s mission was to position Stouffer Orlando Resort – a four-diamond rated hotel – as the headquarters hotel for Arnold Palmer’s $1 million purse Bay Hill Invitational Golf Tournament without being overly commercial or stealing the thunder of its parent company, Nestle.  The solution was a very special event.

Stouffer Orlando Resort had a lot going for it, including the world’s largest atrium lobby which measures more than 65,000 square feet.  What better place to hold a pro/am party for golf enthusiasts from all over the world?  Since Arnold Palmer was going to be one of the hosts for the party, the agency wanted to get him involved with a demonstration to entertain his “army” of fans and, at the same time to create media interest.  The result was a recreation in miniature of the “killer” l8th hole from Bay Hill Country Club in the resort’s atrium.  The l8th hole has a reputation for frustrating many a PGA player.

The resort’s building and maintenance staff made it happen, duplicating to a “tee” Bay Hill’s lake and sand hazards.  More than 1,000 guests joined 45 life-size ice sculptures of golfers to witness Arnold Palmer testing his skills on the indoor hole.  Local media devoted substantial space and airtime to the event.

The agency also promoted a Pro Am party associated with the entire event and all Stouffer food and beverage activities associated with the tournament itself.

Hotel management and the agency hosted a private “Chef’s Breakfast” in the resort’s cavernous kitchen for NBC Sports television crew which was anchored by Bryant Gumbel and former PGA champion Johnny Miller.  An impressed network group further extolled Stouffer Orlando Resort on air while the tournament was being televised, as well as with aerial shots of the property from the Good Year Blimp during the telecast.  The agency also produced a half-hour sales video highlighting the resort’s “host” capabilities and a three-minute video news release that it satellite-targeted to more than 300 television stations.

 

Entertainment Clients Serviced

In addition to those mentioned previously:
  • King Features Syndicate – orchestrated the comeback of Betty Boop and promoted other King Features licensed characters including Popeye, Hagar the Horrible and Defenders of the Earth.
  • Lorimar Entertainment Inc. – supervised financial public relations and spot publicity to promote new televison and motion picture productions among consumer, fan and trade publications.
  • Marvel Comics – promoted company’s superheroes including Spiderman
  • World Wrestling Federation – helped to create and publicized the first Wrestlemania event making Hulk Hogan, Rowdy Roddy Piper and Mr. T. household names.   By positioning professional wrestling as sports-entertainment, agency achieved thousands of stories and hundreds of television and radio placements promoting the first Wrestlemania event.  Wrestlemania continues today as a huge financial success.

 

Traveling Art Exhibits

The agency’s principals have had considerable experience in creating and executing major art and photographic exhibits in major market cities throughout the U.S.

Minolta Corporation

We created a turnkey program to exhibit the “Shogun” exhibit of 12th and 13th century art and artifacts on loan from Japan’s extensive collection of pieces dealing with this period.

Our activities included targeting national media – print and network television placements which “advanced” the exhibitions which were held at leading galleries in museums in New York, Dallas, Los Angeles, Chicago and San Francisco.  In addition, private openings were staged for VIP and media audiences in each venue which produced extensive mixed media results for the life of the program.

Another Minolta program dealt with the photographic arts, involving the creation and exhibiting of the work of Harry Benson, world-renowned Time-Life photojournalist.  An extensive exhibition of his work was displayed in New York, Chicago, Albuquerque, Phoenix, Los Angeles, San Francisco, Tucson and San Diego, applying the same formulas as were used with the Shogun exhibit.  The results were equally impressive, with Mr. Benson serving as a television and print spokesperson explaining his photography and his admiration for Minolta photographic equipment.

The agency also helped produce two other Harry Benson photojournalism exhibits which toured the country.  They coincided with the publication of Mr. Benson’s second and third photo journalistic anthologies, “Harry Benson’s People,” and another book on the Beatles arrival in the U.S. in the early 60s.

Similar programs were developed for other professional photographers who utilized Minolta equipment.

 

InterNorth Corporation

19th century Swiss artist, Karl Bodmer’s exquisite watercolor collection of the American West provided an outstanding opportunity to provide much needed corporate identity for a little-known billion-dollar corporation.

The Bodmer collection had its debut at New York’s prestigious Metropolitan Museum where it received broad media and public acclaim as a result of our advance and follow-up campaign to promote its opening.  Similar experiences were enjoyed in Chicago, Omaha and Houston.