Testimonials
SeaWorld / Orlando“The best decision I ever participated in during my tenure as Director of Public Relations at SeaWorld / Orlando was the naming of Holler Swab & Partners as our national PR agency. With this package came Barbara Swab, a powerhouse of skills, fortitude, writing skills, pitching prowess, creativity and imagination. Regardless of the assignment given to her, Barbara performed with faithful doggedness in achieving every goal set before her. I can only imagine the number of hours she devoted to our account, because I’m certain many were invested that were not billed. In spite of having a long list of other Class A clients, our needs were always addressed in a timely fashion. Cross-promotion between clients was a frequently explored avenue, maximizing exposure for all. Exceptional media relations is just one of her strengths, along with far-reaching spheres of influence engaged for clients’ benefit. I cannot say enough about this consummate professional. It is not in her DNA to disappoint. As further testimony to her abilities, Barbara led the agency into a deeper relationship with SeaWorld, that included the 4 marine-life parks, Cypress Gardens, and SeaWorld Corporate.” Elizabeth Donahue / Director of Public Relations
Valerie Haboush Communications“Barbara is the epitome of class, integrity, business savvy and professionalism. As my boss and mentor in my first job out of college, she continually impressed and inspired me with the quality of work and creative ideas she exhibited in serving her accounts. Barbara was not only an exceptional teacher; she was and has always remained an outstanding partner and team player in every one of our collaborations throughout our 25 years knowing and working with one another. I simply cannot say enough about her in terms of her incomparable knowledge of public relations, her unflinching dedication to her clients, her incredibly strong work ethic, and her unmatched genuineness as a person and a friend. She is a rare breed who truly stands out from the rest.” Valerie Haboush / Proprietor
Vicki BlanchfieldBarbara is the consummate PR professional. Her superb networking skills and national media contacts helped us build several highly successful media tours during my tenure with Cypress Gardens, part of the Sea World Family of Theme Parks. She was easily accessible, reliable, thorough and very creative. I highly respect her writing, publicity and public relations skills and recommend her services with the utmost confidence. Vicki Blanchfield |
King Features Syndicate“When I think of the P.R. projects and special events I have worked on through the years, a smile always comes to my face when I think of Barbara Swab. At her agency, Barbara helped implement numerous campaigns with outstanding results. Our working relationship was always one highlighted by creativity, excellent communication skills and lots of fun.” Claudia Smith / Director of Advertising and Public Relations
PhotoGraphics Publishing“Barbara is a dynamic professional whose name and work are synonymous with success for her clients. Her writing ignites the imagination and immediately draws reader attention. Barbara and I have been friends and business associates for 25 years – that in and of itself reflects a relationship based on mutual respect, integrity and admiration. Plus, we have truly enjoyed each other’s company on the various projects we have worked on together.” Joyce Huber / President
Castle Rock Communications“Barbara, I have always enjoyed working with you, both in New York and Florida. Even during those periods when we were competing agencies, your professionalism and enthusiasm for the project at hand earned my complete respect and admiration. Frankly, I’d rather have you on my team than on the opposing side! What I have always admired is that you combine the best qualities of a true public relations and marketing professional: Honesty, integrity and a sharply-honed instinct for knowing what editors, reporters and producers want and need to do their jobs. Added to that is a crisp and colorful writing style that can turn lead into gold. Good luck in all your endeavors.” John Avitabile / President
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